ASILA invests in women leadership and entrepreneurship
Self-confidence and independence are key elements. ASILA must not become a crutch that the women can’t survive without. It is about building sustainable economies rather than relief work.
The empowerment caravan concept is one that is revolutionary. It transforms the woman on board completely within just one week, boosting their self-confidence, designing their vision and creating powerful synergies amongst them. It is an adventure taking women across Morocco to discover new possibilities, to be inspired by women leaders, to create an unbreakable bon amongst them and to unleash the power within them!
The first phase of this caravan is a very important one: developing the trust with the women family and community. Most Husbands are very reluctant to let their wives travel, some women don't want to leave their children and others are simply scared of traveling. Many workshops and site visits are done to establish this trust and assure that this trip is beneficial to the whole family!
Travelling is almost a magical experience. The women we’re working with normally do not have many opportunities to travel, and for many, it’s often the first time they have ever left their village. So it is truly eye-opening!
The trip gives them room to express themselves; they can share their experiences, their challenges and speak confidentially with one another. The caravan becomes a safe and comforting place where they can (often for the first time) dare to dream!
They meet with women who have also overcome barriers to achieve their ambitions. Being exposed to the success of other women makes a huge impression and it restores the women’s faith that they too can be a success. We always ensure that we’re having fun during the trip, and this also helps to boost the women’s self-confidence, not to mention generating a strong sense of solidarity within the group.
FIND OUT MORE ABOUT THE WORK WE DO TO EMPOWER WOMEN THROUGH OUR SISTER ORGANIZATION: